Alis Wol
Digital Marketing Manager for SenseOn
Professional Summary
Accomplished Digital Marketing Manager with over 7 years of experience in developing and executing comprehensive digital marketing strategies. Bilingual in English and Russian, with a strong background in B2B marketing, SEO optimization, content creation, and AI-driven marketing solutions. Proven track record in driving user acquisition, lead nurturing, and pipeline growth for diverse industries, including healthcare and concierge services. Adept at leveraging advanced analytics and marketing automation tools to deliver data-driven results and optimize campaign performance. Passionate about cybersecurity and technology, eager to contribute to SenseOn’s mission of building the security architecture of the future.
Core Competencies
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Content Marketing & Optimization
- WordPress Development & Management
- Pay-Per-Click (PPC) Campaigns
- API Integration
- AI & SAAS Integration
- Account-Based Marketing (ABM)
- Social Media Management (SMM)
- Google Analytics
- Email Marketing Automation
- Project Management
- Adobe Creative Suite
- Automated Testing
- Cloud Hosting
- Cloudflare
Languages
- English (Native or Bilingual)
- Russian (Native or Bilingual)
Professional Experience
Digital Marketing Manager
July 2019 – Present | London, England, United KingdomSpearheaded digital marketing initiatives for a premier concierge company catering to the Russian-speaking community in the UK. Developed and executed data-driven SEO strategies and comprehensive WordPress content management to maximize online presence and drive web traffic.
- Developed and implemented robust digital marketing strategies, resulting in a 40% increase in web traffic and a 25% rise in client conversions.
- Managed and optimized WordPress websites, ensuring high performance and user-friendly interfaces.
- Leveraged Google Analytics and AI-powered tools to track performance metrics and inform strategic decisions.
- Implemented AI-based support systems to automate SEO tasks, enhancing efficiency and effectiveness.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Conducted market research to identify and capitalize on growth opportunities within the Russian-speaking market.
Content Management Specialist
January 2022 – Present | London, England, United KingdomLed the planning and execution of content strategies utilizing SEO and SMM best practices to drive organic growth and engage target audiences across multiple platforms.
- Designed and implemented content strategies that increased organic traffic by 35% within the first year.
- Managed and optimized content for both online and offline channels, ensuring relevance and impact in specific markets.
- Utilized analytics to track content performance and refine strategies for continuous improvement.
- Coordinated with technical and creative teams to discover and leverage unique content opportunities.
- Curated and maintained a weekly social media calendar, enhancing online engagement and brand presence.
Medical Media Specialist
September 2019 – Present | London Area, United KingdomManaged the WordPress platform for Hirudotherapy services, focusing on SEO, plugin optimization, content creation, and audience engagement to promote holistic health medical services.
- Organized and developed the website from scratch, ensuring a robust and user-friendly platform for promoting holistic health services.
- Increased website traffic by 30% through targeted SEO strategies and optimized content.
- Managed social media and YouTube channels, driving organic linking to the WordPress site and boosting SEO.
- Configured and maintained essential plugins, including Stripe, WooCommerce, Google Analytics, and SiteKit.
- Implemented Cloudflare for enhanced website security, performance optimization, and reliable CDN services.
- Hosted the website via cloud services, ensuring scalability, high availability, and seamless performance.
- Developed engaging multimedia content that bridged ancient practices with modern healthcare insights.
- Collaborated with medical professionals and creative teams to build a supportive online community.
- Created digital funnels connecting website visitors to consultation bookings, enhancing client conversions.
Multilingual Russian Online Business Manager
January 2019 – Present | London, England, United KingdomSpecialized in Russian language optimization and comprehensive WordPress content management to enhance online presence and achieve higher search engine rankings in the Russian-speaking market.
- Implemented successful SEO strategies that elevated website visibility and drove increased web traffic.
- Utilized advanced digital tools, including Google Analytics and AI-driven support systems, to analyze performance metrics and inform decisions.
- Optimized websites for both user experience and search engine friendliness, resulting in improved engagement and rankings.
- Embraced AI-based systems to automate and enhance various aspects of SEO, ensuring high efficiency in managing online projects.
Education
Diploma in Business/Managerial Economics
Georgia State UniversityAugust 1999 – September 2000
Certifications
- Google Analytics Certified
- HubSpot Content Marketing Certification
- Cloudflare Certified Partner
- WordPress Developer Certification
Key Projects
Website Development for Holistic Health Services
September 2019 – Present | London Area, United KingdomLed the end-to-end development of a comprehensive WordPress website for promoting holistic health services. Ensured seamless integration of essential plugins and APIs to enhance functionality and user experience.
- Designed and implemented a responsive WordPress theme tailored to the brand’s identity and service offerings.
- Customized plugins to support online booking, payment processing, and patient resource management.
- Optimized website performance through effective use of Cloudflare and cloud hosting solutions.
- Ensured high security standards by configuring SSL certificates and implementing security best practices.
SEO Optimization for B2B SaaS Platforms
July 2019 – Present | London, England, United KingdomExecuted comprehensive SEO strategies for multiple B2B SaaS platforms, focusing on both on-page and technical SEO to enhance search engine rankings and organic traffic.
- Conducted extensive keyword research and implemented SEO best practices in content creation and website structure.
- Optimized site speed and performance through caching, CDN integration, and code optimization.
- Monitored and analyzed website performance using Google Analytics and other SEO tools, making data-driven adjustments to strategies.
- Implemented schema markup and structured data to improve search visibility and rich snippet appearances.