Website & SEO Manager Russian (Native)+English (Bilingual)
Alis Wol
Contact Information:
📞 +44 (0) 7463 431133
✉️ [email protected]
🔗 LinkedIn Profile
Professional Summary
Experienced Website & SEO Manager with a strong background in WordPress development, digital strategy, and multilingual content optimization. Specializing in SEO, demand generation, website management, and performance analytics, I drive online visibility and user engagement. Fluent in English and Russian, I have successfully optimized websites and developed high-converting landing pages that align with business objectives. Skilled in leveraging Google Analytics, SEMRush, HotJar, and WordPress tools to track and enhance web performance.
Core Competencies
- Website Management & Optimization
- SEO Strategy & Implementation
- WordPress Development & Plugin Management
- Demand Generation & Digital Marketing
- Content Strategy & Optimization
- User Experience (UX) & Conversion Rate Optimization
- Google Analytics, SEMRush, HotJar
- Landing Page Design & Performance Tracking
- Multilingual & Bilingual Marketing (English/Russian)
Professional Experience
Website & SEO Manager
September 2019 – Present | London, United Kingdom
- Managed website development, optimization, and technical SEO to increase traffic and improve user engagement.
- Developed and executed SEO strategies that enhanced search engine rankings and drove qualified leads.
- Optimized on-page content, metadata, and structured data to align with key search intent and conversion goals.
- Led WordPress website enhancements, ensuring functionality, performance, and security.
- Utilized Google Analytics, SEMRush, and HotJar to analyze traffic patterns and enhance user experience (UX).
- Designed and implemented high-performing landing pages to support digital marketing campaigns.
- Integrated marketing automation tools and conversion tracking systems to measure lead generation effectiveness.
- Managed website governance, ensuring content updates align with brand voice and SEO best practices.
- Conducted A/B testing to refine call-to-action (CTA) effectiveness and improve user engagement.
SEO & Digital Marketing Specialist
January 2022 – Present | London, United Kingdom
- Led content marketing strategy and optimized on-page and off-page SEO elements to enhance visibility.
- Increased organic traffic by implementing data-driven SEO tactics and keyword research strategies.
- Managed technical SEO audits and fixed website performance issues, improving core web vitals.
- Developed bilingual content (English & Russian) to engage targeted multilingual audiences.
- Launched and maintained Google Ads & retargeting campaigns to maximize ROI and website conversions.
- Created analytics dashboards to track digital performance metrics and report actionable insights.
WordPress Developer & Content Strategist
July 2019 – Present | London, United Kingdom
- Developed and managed multiple WordPress websites, ensuring seamless UI/UX and mobile responsiveness.
- Configured and maintained essential plugins (Yoast SEO, WooCommerce, Google Analytics, SiteKit).
- Enhanced website performance using Cloudflare for security, CDN integration, and speed optimization.
- Designed content-rich landing pages to support demand generation campaigns.
- Built and maintained a structured content calendar, ensuring strategic updates and SEO alignment.
Technical Skills
- SEO & SEM: Google Analytics, Google Search Console, SEMRush, Ahrefs, Yoast SEO
- Website Management: WordPress, Cloudflare, Elementor, WooCommerce, HotJar
- Data & Performance Tracking: Google Tag Manager, A/B Testing, User Behavior Analysis
- Digital Marketing Tools: HubSpot, Mailchimp, Google Ads, LinkedIn Ads, Facebook Ads
- Design & Content Tools: Canva, Adobe Creative Suite, Figma
Education
Diploma in Business/Managerial Economics
Georgia State University | August 1999 – September 2000
Certifications
- Google Analytics Certified
- HubSpot Content Marketing Certification
- Advanced SEO & Digital Strategy Certification
Languages
- English (Native or Bilingual)
- Russian (Native or Bilingual)
Key Achievements
- Increased organic traffic by 35% through advanced SEO tactics and website performance enhancements.
- Improved conversion rates by 20% by designing high-converting landing pages and CTAs.
- Optimized technical SEO, reducing page load time and improving Google Core Web Vitals.
- Managed and implemented multilingual SEO strategies, improving visibility for English and Russian-speaking audiences.
- Successfully migrated and optimized WordPress websites, enhancing site speed and security using Cloudflare CDN.
Additional Information
Available for remote and hybrid opportunities in London. Passionate about digital growth strategies and UX-driven SEO innovations. Open to discussing freelance or full-time roles focused on SEO, WordPress management, and website optimization.
