Digital Marketing Manager | SEO & Multilingual Specialist
📞 +44 (0) 7463 431133 | ✉️ alis.wol@gmail.com | 🔗 LinkedIn
Professional Summary
Results-driven Digital Marketing Manager with 7+ years in SEO, content, and WordPress. Deliver top Google rankings in competitive niches (medical, real estate, translation). Strong in technical SEO, GA4/GSC, Core Web Vitals, schema, and Cloudflare/CDN. Fluent EN/RU; experienced with multilingual sites (EN/RU/AR) and YouTube SEO. Data-driven, growth-oriented.
Core Competencies
- SEO: Technical SEO, CWV (LCP/FID/CLS), on-page/off-page, internal linking, hreflang, schema markup
- Analytics: GA4, Google Search Console, Google Tag Manager, Looker Studio
- Research/Tools: Ahrefs, Semrush, Screaming Frog, Keyword clustering
- CMS/Stack: WordPress, 1C-Bitrix, Tilda; Cloud hosting, Cloudflare (CDN/WAF)
- Monetization/Commerce: WooCommerce, Stripe
- Content/Video: Content strategy, YouTube SEO, SMM workflows
- Project: Roadmapping, budgeting, vendor management, reporting
Professional Experience
Medical Media Specialist | Hirudo.Clinic
Sep 2019 – Present | London, UK
- Built and launched the Hirudo.Clinic website from scratch, creating a user-friendly platform for holistic health services.
- Increased site traffic by +30% through targeted SEO strategies.
- Integrated Cloudflare CDN and cloud hosting for speed and security.
- Managed Stripe, WooCommerce, Google Analytics, ensuring seamless functionality.
- Grew organic visibility with optimized blog content and YouTube video case studies (anti-aging therapy, gynecological leech therapy).
Digital Marketing Manager | UKDOM
Jul 2019 – Present | London, UK
- Executed SEO campaigns that delivered a 40% increase in traffic and 25% higher conversions.
- Managed websites for the Russian-speaking community in the UK.
- Implemented AI-driven SEO tools, boosting efficiency of keyword analysis and reporting.
- Aligned digital campaigns with real estate client goals in the UK and UAE.
Content Management Specialist | Russian-English.com
Jan 2022 – Present | London, UK
- Designed and executed a content strategy, driving +35% organic growth in the first year.
- Optimized multilingual content (RU/EN/AR) for Google visibility.
- Developed social media calendars and boosted engagement across multiple channels.
Multilingual Business Manager | UKDOM
Jan 2019 – Present | London, UK
- Led Russian-language SEO and WordPress optimization projects.
- Improved search visibility for “Interpreter in Dubai” and similar competitive keywords, securing top Google positions.
- Applied advanced analytics to track growth and refine strategies.
Education
Georgia State University — Diploma, Business/Managerial Economics
1999 – 2000
Languages
- English — Fluent
- Russian — Fluent
- Arabic (basic) — for marketing/localization projects
📌 Кейс: Продвижение сайта Russian-English.com
Case Study:
SEO Promotion of Russian-English.com
Project: Translation & consulting services (London/Dubai)
Objectives: Top rankings; steady organic pipeline; multilingual reach (EN/RU/AR).
Actions: Tech audit (speed/HTTPS/URLs), semantic core, local service pages, hreflang, schema, internal linking, GA4/GSC; integrated WhatsApp/phone/email for higher CVR.
Results: Top rankings for “Interpreter in Dubai”, “Russian translator London”, “translator Dubai Russian English”; 2.5× organic traffic in 6 months; consistent qualified leads.
Languages
English — Fluent | Russian — Fluent | (marketing/localization)