MEDIA CONTENT SPECIALIST

ALIS WOL London, UK · +44 (0) 7463 431 133 · [email protected] 

linkedin.com/in/alis‑wol

ENGLISH MEDIA CONTENT SPECIALIST

Dynamic communicator with 5 years’ experience crafting clear, engaging English‑language content across web, social and multimedia channels. Proven ability to turn complex subject matter into compelling stories that educate and inspire diverse audiences. Adept at end‑to‑end content production, SEO optimisation and project coordination in remote, cross‑functional teams. Culturally aware and comfortable aligning tone and messaging with organisational values—most recently within healthcare, wellbeing and integrative‑medicine sectors.

CORE COMPETENCIES ────────────────────────────────────────────────────────────────────

Content strategy & editorial planning

Long‑ & short‑form copywriting (web, social, video)

SEO & analytics (WordPress, GA4)

Stakeholder collaboration (clinicians, creatives, KOLs)

Research & fact‑checking (PubMed, Embase)

Project & time management (Agile, Kanban)

Cross‑cultural communication

Tools: MS Office, WordPress, basic HTML, Zotero

SELECTED ACHIEVEMENTS ────────────────────────────────────────────────────────────────────

Raised organic traffic to Hirudo.clinic by 210% within two years through an SEO‑led content refresh.

Designed an SEO keyword framework and analytics dashboard for UKDOM Concierge, boosting average page engagement by 35% in six months.

Built and managed a remote content team across three time zones for Russian‑English.com, delivering 100% on‑time weekly content calendars and a 40% year‑on‑year increase in post reach.

PROFESSIONAL EXPERIENCE ────────────────────────────────────────────────────────────────────

Medical Content Specialist  |  Hirudo.clinic, London (Remote) 

Sep 2019 – Present

Research, write and edit evidence‑based articles, treatment guides and FAQs covering leech therapy and integrative medicine (30 k+ monthly readers).

Develop infographics and explainer videos with physicians and designers to simplify mechanisms of action for patient audiences.

Maintain WordPress CMS and GA4 reporting; ensure ASA and MHRA advertising‑code compliance.

Digital Content Strategist  |  UKDOM Concierge, London (Hybrid) 

Jul 2019 – Present

• Lead content planning and copy development for premium health‑and‑wellbeing service pages and newsletters. • Introduced structured keyword research and optimisation processes, resulting in a 35% uplift in user engagement within six months.

Content Manager  |  Russian‑English.com, London (Remote) 

Jan 2022 – Present

Own weekly multilingual content calendars (blogs, social, email) for an international audience; average post reach +40% YoY.

Coordinate writers and designers in Europe, MENA and APAC, ensuring brand consistency and timely delivery.

Freelance Translator & Copy‑editor (EN<>RU)  |  2015 – 2019

Delivered 1 million+ words of marketing, technical and academic translation for clients in the UK, EU and GCC.

Proof‑read English press releases and social posts for Saudi clients, ensuring idiomatic accuracy and cultural fit.

EDUCATION & TRAINING ────────────────────────────────────────────────────────────────────

Diploma, Business & Managerial Economics — Georgia State University, Atlanta, USA  1999 – 2000

BMJ Learning — Evidence Appraisal (2023)

Coursera — “Writing in the Sciences” (2024)

LANGUAGES & PROFESSIONAL MEMBERSHIPS ────────────────────────────────────────────────────────────────────

English — Native | Russian — Fluent | Arabic — Beginner (A2)

Associate Member, European Medical Writers Association (EMWA)

PORTFOLIO & AVAILABILITY ────────────────────────────────────────────────────────────────────

Writing samples (web, video scripts, social campaigns) and professional references available upon request. Open to remote or hybrid project‑based engagements.