WordPress Developer

Alis Wol

London, UK | +44 (0) 7463 431 133 | alis.wol@gmail.com | linkedin.com/in/alis-wol

Profile

Product Manager (Websites) & Head of SEO with 8+ years’ experience leading the development, optimisation, and scaling of high-impact WordPress and e-commerce websites. Skilled in Agile product ownership, SEO strategy, analytics-driven optimisation, and stakeholder engagement, with a proven record of delivering measurable growth: 210% organic traffic increase and 30k+ monthly readers on healthcare platforms.

Experienced in managing cross-functional teams, gathering requirements, prioritising features, and aligning digital products with organisational and user goals. Adept at leveraging Google Analytics, Search Console, SEMrush, Ahrefs and CMS platforms to inform product decisions. Known for combining technical expertise (WordPress, WooCommerce, PHP, web security) with a strong commercial mindset and client collaboration.

Core Skills

  • Product Management – Agile/Scrum, backlog prioritisation, stakeholder communication, product roadmaps
  • SEO & Analytics – Audits, keyword research, backlink analysis, structured data, performance dashboards
  • WordPress Expertise – Custom themes, child themes, plugin configuration, enterprise-level WordPress
  • E-commerce SEO – WooCommerce product optimisation, payment gateways, schema, conversion growth
  • Web Security & Performance – SSL, HTTPS, caching/CDN, Cloudflare, Gcore, Kinsta migrations
  • Cross-Functional Collaboration – Developers, designers, content teams, international stakeholders
  • Languages – English (native), Russian

Experience

Founder & Product Manager | TVDATA.TV – Stock Footage & Licensing Platform

London / Remote, 2020 – Present

  • Founded and manage TVData.tv, a WordPress-based global stock footage marketplace serving clients such as Netflix, BBC Studios, Discovery, and PBS.
  • Acted as Product Owner, defining roadmap, prioritising features, and coordinating development in Agile sprints.
  • Integrated AI-powered upscaling and restoration workflows to deliver 4K/HD-ready archival content.
  • Designed SEO frameworks and metadata systems, boosting global discoverability of archival media and licensing requests.
  • Oversaw licensing operations (royalty-free vs rights-managed) and implemented e-commerce checkout/payment solutions.

WordPress Developer & Digital Strategist | Russian-English.com

London, Jul 2019 – Present

  • Led website builds and optimisation projects for healthcare, translation, and concierge clients.
  • Designed and executed SEO strategies, achieving 210% organic traffic growth in 2 years.
  • Delivered multilingual SEO (English, Russian, Arabic) and optimised load speeds via caching/CDN.
  • Migrated sites across hosts (Cloudflare, Gcore, Kinsta, Namecheap) with minimal downtime.
  • Acted as Product Owner, managing client requirements, prioritising features, and delivering iterative improvements.

Content Manager / Web Admin | Bilingual Health Translation Portal

Remote, Jan 2022 – Present

  • Built and managed a multilingual WordPress blog with 40% YoY audience growth.
  • Used analytics to shape editorial strategy and enhance user experience.
  • Coordinated distributed content team to deliver consistent, SEO-optimised publishing.

Medical Content Specialist | Hirudo.clinic, London

Sep 2019 – Present

  • Oversaw healthcare website reaching 30k+ monthly organic readers.
  • Implemented site structure, booking funnels, analytics dashboards, and custom templates.
  • Ensured compliance with web security standards and optimised performance for scale.

Education & Training

  • Certified Scrum Product Owner (CSPO) – (in progress, expected 2025)
  • Coursera – WordPress Security & Optimisation Modules (2023)
  • Google Analytics & SEO Fundamentals (2022)
  • 90 credits toward BSc Biology, Georgia State University, USA

Additional Information

  • Right to work in the UK
  • Hybrid/remote availability
  • Languages: English (native), Russian
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