Alis Wol
Expert WordPress Developer / Manager for Your Organization
Professional Summary
As a highly skilled WordPress Developer / Manager with over 7 years of experience, I specialize in creating, managing, and optimizing WordPress websites to deliver exceptional user experiences and drive business growth. Fluent in both English and Russian, I bring a unique blend of technical proficiency and strategic insight, adept at leveraging advanced tools such as Cloudflare and cloud hosting services to enhance website performance, security, and scalability. My proven track record in SEO optimization, API integration, and content management positions me as the perfect candidate to lead your WordPress projects and elevate your digital presence.
Core Competencies
- WordPress Development
- WordPress Management
- Search Engine Optimization (SEO)
- Content Marketing & Optimization
- API Integration
- AI & SAAS Integration
- Plugin Customization
- Multilingual Plugin Management
- Cloud Hosting
- Cloudflare
- Social Media Management (SMM)
- Google Analytics
- Project Management
- Adobe Creative Suite
- Automated Testing
Languages
- English (Native or Bilingual)
- Russian (Native or Bilingual)
Professional Experience
Medical Media Specialist | Hirudo.clinic
September 2019 – Present | London Area, United KingdomAs the lead Medical Media Specialist at Hirudo.clinic, I have successfully organized and developed the website from scratch, establishing a robust and user-friendly platform that promotes holistic health services. My role encompasses comprehensive WordPress management, SEO optimization, content creation, and audience engagement to drive the clinic’s mission of enhancing wellbeing through hirudotherapy.
- Organized and developed the Hirudo.clinic website from scratch, ensuring a robust and user-friendly platform for promoting holistic health services.
- Increased website traffic by 30% through targeted SEO strategies and optimized content.
- Managed social media and YouTube channels, driving organic linking to the WordPress site and boosting SEO.
- Configured and maintained essential plugins, including Stripe, WooCommerce, Google Analytics, and SiteKit.
- Implemented Cloudflare for enhanced website security, performance optimization, and reliable CDN services.
- Hosted the website via cloud services, ensuring scalability, high availability, and seamless performance.
- Developed engaging multimedia content that bridged ancient practices with modern healthcare insights.
- Collaborated with medical professionals and creative teams to build a supportive online community.
- Created digital funnels connecting website visitors to consultation bookings, enhancing client conversions.
Digital Marketing Manager | UKDOM
July 2019 – Present | London, England, United KingdomIn my role as Digital Marketing Manager at UKDOM, I spearhead comprehensive digital marketing initiatives tailored to the Russian-speaking community in the UK. My strategic approach leverages data-driven SEO techniques, WordPress content management, and advanced analytics to significantly boost the company’s online presence and drive substantial web traffic.
- Developed and implemented robust digital marketing strategies, resulting in a 40% increase in web traffic and a 25% rise in client conversions.
- Managed and optimized WordPress websites, ensuring high performance and user-friendly interfaces.
- Leveraged Google Analytics and AI-powered tools to track performance metrics and inform strategic decisions.
- Implemented AI-based support systems to automate SEO tasks, enhancing efficiency and effectiveness.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Conducted market research to identify and capitalize on growth opportunities within the Russian-speaking market.
Content Management Specialist | Russian-English.com
January 2022 – Present | London, England, United KingdomAs a Content Management Specialist at Russian-English.com, I lead the planning and execution of dynamic content strategies that drive organic growth and engage diverse target audiences. My expertise in SEO and SMM best practices ensures that our content remains relevant, impactful, and optimized for maximum reach.
- Designed and implemented content strategies that increased organic traffic by 35% within the first year.
- Managed and optimized content for both online and offline channels, ensuring relevance and impact in specific markets.
- Utilized analytics to track content performance and refine strategies for continuous improvement.
- Coordinated with technical and creative teams to discover and leverage unique content opportunities.
- Curated and maintained a weekly social media calendar, enhancing online engagement and brand presence.
Multilingual Russian Online Business Manager | UKDOM
January 2019 – Present | London, England, United KingdomIn my capacity as Multilingual Russian Online Business Manager at UKDOM, I specialize in Russian language optimization and comprehensive WordPress content management. My efforts have significantly enhanced the company’s online presence and achieved higher search engine rankings within the Russian-speaking market.
- Implemented successful SEO strategies that elevated website visibility and drove increased web traffic.
- Utilized advanced digital tools, including Google Analytics and AI-driven support systems, to analyze performance metrics and inform decisions.
- Optimized websites for both user experience and search engine friendliness, resulting in improved engagement and rankings.
- Embraced AI-based systems to automate and enhance various aspects of SEO, ensuring high efficiency in managing online projects.
Education
Georgia State University
Diploma in Business/Managerial EconomicsAugust 1999 – September 2000
Certifications
- Google Analytics Certified
- HubSpot Content Marketing Certification
- Cloudflare Certified Partner
- WordPress Developer Certification
Key Projects
Hirudo.clinic Website Development
September 2019 – Present | London Area, United KingdomLed the end-to-end development of the Hirudo.clinic website from scratch, utilizing WordPress as the CMS. Integrated essential plugins and APIs to enhance functionality, ensuring a seamless user experience and robust performance.
- Designed and implemented a responsive WordPress theme tailored to the clinic’s branding and service offerings.
- Customized plugins to support online booking, payment processing, and patient resource management.
- Optimized website performance through effective use of Cloudflare and cloud hosting solutions.
- Ensured high security standards by configuring SSL certificates and implementing security best practices.
SEO Optimization for UKDOM
July 2019 – Present | London, England, United KingdomExecuted comprehensive SEO strategies for UKDOM’s WordPress websites, focusing on both on-page and technical SEO to enhance search engine rankings and organic traffic.
- Conducted keyword research and implemented SEO best practices in content creation and website structure.
- Optimized site speed and performance through caching, CDN integration, and code optimization.
- Monitored and analyzed website performance using Google Analytics and other SEO tools, making data-driven adjustments to strategies.
- Implemented schema markup and structured data to improve search visibility and rich snippet appearances.