I am a passionate freelance copywriter dedicated to creating compelling content that drives action. With a focus on understanding the target audience, I craft engaging, high-quality texts—from website copy to social media posts—that boost brand awareness and increase conversions. Whether you need a persuasive sales letter or informative blog content, I offer creative, flexible, and timely writing services tailored to your unique voice and objectives.📂 View My SEO & Copywriting Portfolio.
Oksana S
Bilingual SEO Specialist | Local SEO & WordPress Lead Generation
Moscow/London (Hybrid/Remote) | +44 7922 274952 | oxana@russian-english.com
PROFESSIONAL SUMMARY
Bilingual SEO Specialist | Local SEO & AI Integration
Results-driven SEO Specialist with 13+ years of experience bridging the gap between technical performance and lead generation. Dual-language expert (Native Russian / Near-native English) specializing in scaling service-based businesses through hyper-local optimization and cutting-edge AI workflows. Expert in the WordPress/Astra ecosystem and advanced prompt engineering to streamline content production and data analysis.
Core Expertise
- Local SEO: Dominating GMB/GBP rankings and localized search for service industries.
- Technical SEO: Master-level optimization for WordPress (Astra), Core Web Vitals, and site architecture.
- AI Strategy: Advanced Prompt Engineering (ChatGPT, Claude, Gemini) for high-quality content at scale and complex data interpretation.
- Lead Gen Mastery: Aligning organic traffic with conversion-focused UX to drive ROI.
Professional Highlights
- 13+ Years of Experience: A proven track record of navigating algorithm shifts from Panda to Search Generative Experience (SGE).
- Service-Industry Specialist: Deep understanding of the customer journey for service-based niches.
- Strategic Bilingual Content: Crafting and managing SEO strategies in both Russian and English to capture diverse market segments.
Technical Toolkit
- Platforms: WordPress (Astra, Elementor, Gutenberg).
- AI Tools: ChatGPT-4, Claude 3.5, Gemini, Midjourney (Prompt Engineering).
- SEO Tools: Ahrefs, SEMrush, Screaming Frog, GSC, GA4.
Local SEO, Technical SEO, WordPress SEO, Astra Theme, AI Content Strategy, Prompt Engineering, Lead Generation, Bilingual SEO, Russian SEO, English SEO, Google Business Profile, GMB Optimization, Core Web Vitals, ChatGPT, Claude, Gemini, Data Analysis, Content Automation, Service-based SEO, GA4, GSC, Ahrefs, SEMrush
Data-driven SEO Specialist with 13+ years of experience in technical WordPress optimization and high-authority content strategy. Expertise in Local SEO for service industries, specializing in the Astra/WordPress ecosystem and AI-augmented workflows (ChatGPT-4, Claude 3.5, Gemini) that scale organic traffic without sacrificing quality. Experience with US time zones to drive measurable lead growth for contractors and homeowners.
CORE COMPETENCIE
WordPress/Astra: Global Customizer settings, Hook/Filter placement, WP Rocket Performance, Rank Math/Yoast.
- Technical SEO: Site Audits (Screaming Frog, Ahrefs), Schema Markup (JSON-LD), Core Web Vitals, Redirect Management.
- Local SEO: Google Business Profile (GBP) Management, Geo-targeted landing pages, NAP Consistency, Citations.
- AI Strategy: Custom GPTs for content briefs, AI-Human workflows for E-E-A-T compliance, Automated Schema generation.
- Analytics: Google Search Console, Google Analytics 4 (GA4), SEMrush Competitor Analysis, Conversion Rate Optimization (CRO).
WORK EXPERIENCE
SEO Specialist & WordPress Strategist | Russian-English.com | 2011 – Present
- Local SEO Content Writer & Lead Gen: Developed hyper-local content strategies for service area businesses, increasing organic lead volume by 35% year-over-year.
- Technical Architecture: Engineered high-performance sites using Astra Pro; optimized TTFB and LCP scores to achieve 95+ Mobile PageSpeed scores using WP Rocket and image compression.
- AI Workflow Integration: Scaled content production by 300% by implementing an AI-assisted drafting process followed by strict human editing to ensure E-E-A-T standards.
- Reporting: Provided monthly analytical audits using SEMrush and GSC, identifying ranking gaps and executing link-building campaigns to improve Domain Authority.
- Client Onboarding: Managed the end-to-end digital onboarding for international clients, ensuring technical SEO foundations were set from Day 1.
Account Manager & Sales Coordinator | LiveU (Israel) | 2016 – 2020
- Copywriting for Conversion: Wrote high-converting sales copy and email sequences for the US and UK markets.
- Market Alignment: Collaborated with R&D and Marketing to ensure product messaging met technical and SEO requirements.
University Professor (Mentorship) | GBSB Global Business School | 2020 – 2021
- Coached Master’s students on Professional Storytelling and Persuasive Writing for digital-first audiences.
TECHNICAL STACK
- SEO: SEMrush, Ahrefs, Screaming Frog, Rank Math, Yoast SEO, Google Search Console, GA4.
- Development: WordPress, Astra Theme (Expert Level), Elementor, WP Rocket, Basic HTML/CSS.
- AI Tools: ChatGPT-4, Claude 3.5 Sonnet, Midjourney (Visual Content), Gemini.
EDUCATION & CERTIFICATIONS
- Business Administration & Management | Georgia State University, USA
- Faculty of Communication & Philology | Moscow State University, Russia
- Certified ATA Member | American Translators Association
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Portfolio
Word press post with Position #3 on Google for the optimised KEYWORD
I successfully optimized high-competition landing pages to secure a Top 3 ranking on Google Page 1 for the keyword ‘translator in Dubai. By outranking established agencies and international competitors, I provided the client with consistent, high-value organic leads and reduced their dependence on paid advertising. My bilingual SEO strategy specifically targeted the growing Russian-speaking market in the UAE (переводчик в Дубае), capturing high-intent traffic with content tailored for conversion.
SEO Content Writer
screenshot of the search engine results page (SERP) showing Google Bussines Profile N1 & MY page in the #3 spot
Organic Search Results OPTIMISATION in English & Russian
Incognito screenshot of the search engine results page (SERP) showing Google Bussines Profile N1 & MY page in the #3 spot
The search results in the screenshot are triggered by the search term “russian interpreter in london”.
The page displays a localized “Map Pack” for translation and interpreting services within the London area.
Rank #1: Russian Translator London Interpreter… located at 124 City Rd. It holds a 5.0-star rating with 14 reviews and has been in business for over 7 years.
Google Business Profiles (Map Pack)
Below the local map section, several high-ranking organic results appear:
- … abc Russian: A professional service offering comprehensive document translation for corporate and personal clients in London.
- N.Boyce (…xyz): A certified Russian-English translator providing personal, agency-free interpreting services.
- russian-english.com: Specializes in face-to-face interpreting for business meetings and personal appointments in London.